How Can I Convince ...
From time to time, a developer asks me "How can I convince my team/manager/organization to ..." - and after a brief discussion with followup questions, I often answer "you can't convince them".
Let's let that sink in.
There are many reasons why convincing someone that your awesome idea is worth pusuing is harder that you might think. It often has less to do with your idea, or your presentation, and more to do with how the folks around you are motivated and measured.
Let's let that sink in too.
There are a few basic truths about why it's hard to implement change that have almost nothing to do with the quality or substance of the idea - so let's dive in.